We are Momkai, the studio of substance.
We help you grow through strategic design.

Our people-first focus sparks record-breaking success. We’ve helped founders and CEOs transform industries — not with one-off campaigns, but through true culture shifts. Our work has broken records, won awards, and inspired hundreds of thousands to take action.‍

We launched global platforms, built impactful brands, and created crowdfunding movements that broke world-records, twice.

Firestarters are what we call the founders and change-makers we help to spark big ideas into life. We address values-driven leaders that absorb pressure, unite people, and inspire meaningful change. Global experts in their field – and they trust us with ours. Lasting impact comes from working together.

‍We believe that people don’t connect with mere facts; they resonate with storytellers and their narratives. Our design philosophy centers on cultivating calm, so only the content can drive you to distraction. In 2016, our founder Harald Dunnink unveiled this philosophy at the Stedelijk Museum of Modern Art in Amsterdam. These principles are the foundation of all our creations.

What others say about Momkai

Marc Randolph

Cofounder

On our book cover design for his biography:

I love this cover. All the international editions (including US) struggled to find the balance between showing that this book was about the early days of Netflix, but was - more importantly (to me) - about the process of making dreams come true, no matter what those dreams were. Mostly I wanted to make it clear to readers this wasn't the 'Netflix" story. This cover design did this beautifully. Congrats to the team."

Jimmy Wales

Founder

On our strategic crowdfunding campaign:

I love that you recognize the potential of working together with readers, just like us at WikiTribune. If we both succeed in bringing this potential to life, it could truly be transformative for journalism in years to come. I am really fascinated by De Correspondent and also by your incredibly successful crowdfunding campaign."

We cofounded De Correspondent, now the third largest member-funded journalism platform in the world.

News as we know it leaves us cynical, divided, and less informed. De Correspondent is founded on 10 memberful principles that outline the commitment to independent, ad-free, and inclusive journalism. Our launch reached a record-amount of members.

‍Five years later, the global campaign for unbreaking news followed. 45,888 members in 130 countries set a new world-record in journalism crowdfunding.

‍According to Press Gazette, it's now the third largest membership journalism platform in the world, after The Guardian and Die Zeit.

Companies and collectives that have been co-founded and branded by Momkai

Lowdi Speaker

Music Community

De Correspondent

Journalism Community

Dutch Digital Design

Design Community

Embassy of Good Science

European Science Community

HYMN Theater

Music Community

Memberful Design Podcast

Creative Business Community

Verwondering Podcast

Creative Community

Master Digital Design

International Student Community

Too often branding tends to be mere decoration. Only a distinct few brands remain committed to their promise.

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‍We challenge all to adopt the long-term view, striving for lasting impact.

How we work

Online and in real life, we help you build beautiful brands and engaged communities.

We bring creatives that focus on impact.

We take a deep dive into your organization and its members to create a solid foundation with a strategy and a plan to execute, guiding every action.

We work as equals and build trust.

You and your members know your organization best. By challenging each other, we get the most impact out of the collaboration and create a distinctive brand that lasts.

We set a working and a steering group.

We build momentum and involve the right ambassadors at the right time. Only when a support base is created from the early beginning, you can make a real difference when building your brand.