Digital Transformation for
Global Expansion
Breaking the cliché of childish cartoons and harsh colors, Bugaboo’s elegant strollers are designed to help parents reclaim their style. For the renewed digital platform, we applied the company’s innovative spirit to shake up the typical e-commerce experience. We worked closely with founder Max Barenburg and his team.
The goal: to transform online shopping into a seamless experience that inspires new parents on their journey of discovery. A bold, spacious design invites new parents into Bugaboo’s world. Color-coding and strong visuals immerse visitors from the first click. The site confidently guides parents on their journey as they explore the collection.
Unlocking a Whole New World
for Families
The website and app allow parents everywhere to play with, personalize, and purchase Bugaboo’s strollers and accessories. It shows them the product from every angle as they mix and match colors and fabrics — making sure the stroller is just right for their future plans before it joins the family.
To enable new families to envision the exciting adventures that await outside their doors, the website showcases inspiring stories across the Bugaboo community — ranging from interviews with parents around the world to city guides tailored for new families.
Bugaboo Passport: The App to Empower Family Members
Bugaboo excels at supporting parents as they navigate life as a new family. To help them get the most out of the company’s clever innovations, we created an app in addition to the e-commerce experience. Bugaboo Passport empowers them to get out with their little one and explore together, from the urban jungle to the beach.
It takes a village to raise a child. Therefore, the Passport app is not just for the parents themselves, but for their intimate circle too. Each unique stroller profile can be shared with others as they spend time with the baby. Whether they’re looking for fun activities to enjoy with the newborn, or running into technical challenges on the way, the app is here to support them.
