A collective mission
The goal of Dutch Digital Design is to increase the visibility of the incredible industry of digital design in the Netherlands. In order to do that, Momkai made sure they had a recognizable identity and the tools needed to start spreading the word.
Our team designed a sophisticated visual identity in which the Dutch national color, orange, played a dominant role. Later, Lowres Studio added a dynamic purple tone and gradient effect — making this identity a truly collaborative effort. Momkai also led the design and development of the DDD platform, highlighting and spotlighting curated cases from agencies across the Netherlands. With this tool, select designers can curate the best work and give it a platform to reach the world.
An icon that
celebrates the iconic
Momkai was one of the first agencies to join the collective, and created the brand foundations that helped it grow into a national network. Over time, DDD realized they needed to build on that foundation with an icon that could unify all of their initiatives under one visual signal.
We created the Triple D icon — a symbol that anyone could wear with pride. Not only does it reference the alliteration in the name, but it’s also a tightly intertwined knot, just as DDD connects the best agencies across the Netherlands though craftsmanship and expertise. To underline the concept, we crafted an animation that literally knits together.
Expertise in action
At Momkai, we love to see our projects through. For Dutch Digital Design, that meant not just taking a deep dive into their visual identity, strategy and presence, but also participating as an agency in the network.
Our lead designer Martijn van Dam serves as an expert DDD curator, hosts sessions in our own studio, and helps spotlight the best digital Dutch work. We also join as presenters during Dutch Design Week, and are delighted to join our peers in knowledge sharing sessions at partner dinners.
