Branding that Puts the Soul Back Into Streaming
HYMN works with inspiring artists to bring their musical ode to the world. Every HYMN Original is a meaningful moment for artists and audiences alike. The brand identity design is a celebration of the coming together that music creates — from the name and tagline to the visual language.
Born in the pandemic, HYMN shows are like live concerts: they happen once. These one-night-only digital events bring fans together worldwide for a special, fleeting moment with the artist. It's exciting because, just like a real concert, once it's over, it's over. No replays, just a you-had-to-be-there experience.
Visual Identity Inspired By the Early Days of Cinema
For the design aesthetics, we play with the concepts of light and life to bring a Disney-like, magical quality to every digital show. Gradients of blue and yellow define our color palette: the dark blue atmosphere at twilight is dispelled by the shifting hues of the rising sun.
In our animated logo, light beams permeate the dark background: the moment the sun rises in the sky to set our daily lives in motion; the first rise of a spotlight on stage that brings a show to life. These moments of anticipation are what defines the HYMN brand — setting the stage for an unforgettable experience every time.
Bespoke App for Music Lovers Worldwide
We designed a digital theater that puts you right there in the action, no matter where you are in the world. The HYMN app for iOS and Android is where you reserve your tickets, take your front row seat, and enjoy the show with other fans across different countries. Because music is best enjoyed together, we added a special Plus One feature to invite a friend for free.
Half an hour before the show, a cinematic countdown sets in, with music by Eauxmar — the talented composer behind Apple’s Keynotes. While you wait for the big moment, our app assists you in setting the stage for the best possible live experience. Still getting a drink? A gentle ticking sound sets in as a reminder to take your seat.
World-Class Productions for a Once-in-a-Lifetime Experience
Showtime. HYMN brings a one-time cinematic experience with three live streams, each tailored for major regions: Asia Pacific (covering areas like Australia, Japan, and others), Europe (focusing on Central European Time), and the Americas. This ensures fans in 31 countries can join in — a moment you won't want to miss.
During the livestream, Momkai oversees every frame, from the intro to the outro, with a stellar production team to bring their musical ode to life. Technical guidance comes from Bolke Burnaby Lautier, who previously worked with legends like Taylor Swift and The Rolling Stones. Lighting is by Arf & Yes, famous for their fashion show designs for Chanel, Dior, and Versace.
Building Anticipation for a Brand New Startup
With shows by Armin van Buuren, voted the number one DJ in the world five times, and Davina Michelle, known for her legendary performance during the Eurovision Song Festival.
To build momentum for upcoming shows, we created detailed storylines for email marketing and social content. We designed a premium ambassador box that we delivered to high-profile influencers, which an astounding 93% of them shared with their social followers. This generated more than 10 million views and wide-spread awareness about HYMN and its opening act.
