Royal Football Association
Uniting 1.2 million members on one platform
Football is the Netherlands’ number one sport. At the center of it all: 1.2 million people, united as members of the Royal Netherlands Football Association (KNVB). Momkai developed a new digital direction for the company to bring people together on and off the pitch.
Getting on the ball
We changed the game by combining KNVB’s digital star players – the websites knvb.nl, voetbal.nl, and onsoranje.nl – into a well-balanced team. Integrating them into one platform and reconfiguring each site to deepen engagement has given users a seamless experience spanning every aspect of football and evoking a lifetime of football participation.
From personal dashboards to proud national teams
The holistic design utilises dynamic slanted lines and strong visual storytelling to create a sportive look and feel. This style unites the sites while enabling them to distinguish themselves.
Each site’s character is amplified by its colour scheme. Business blue reflects the association’s empowering knowledge, grass green enlivens the amateur footballer’s personal dashboard, and powerful orange proudly showcases our national teams.
