Creating from scratch
To make waves in the competitive speaker market, you need to deliver something special. Taking full advantage of the opportunity to start from scratch, we designed every part of Lowdi ourselves. From speaker to website, brand to box, campaign to cables, we left our mark on Lowdi’s creative strategy, look and feel, and tone of voice.
Building a digital centre stage
While Lowdi was also sold in high streets, it mainly lived online. This led to a digital flagship store on one single page. A concise, but engaging, experience that guided users from brand to specs and sales.With a responsive design that ensures the best experience on any device, Lowdi set the tone instead of marching to the competition's old tune.
Defining Lowdi’s signature
Determined to set Lowdi apart in a crowded marketplace, we started with a unique name. “Lowdi” is a characterful wordmark that makes reference to music and is easy on the ear. The speaker’s design was inspired by Marshall amplifiers and 1950s German engineering; the handwritten logo added a personal touch. Together, they gave the brand an eye-catching personality, which was cranked up by a bold colour scheme and CRCR’s bespoke animation.