SCW Systems:
Bending the carbon curve towards zero

SCW Systems creates cutting-edge climate solutions with groundbreaking efficiency. Based in Alkmaar, they’re leading the way towards a better climate — and inspiring others to join them.

Our challenge was to elevate their brand identity to the level of their products as they prepared to go global. Together, we created a new look, story, and platform that showcases their expert team and cutting-edge climate solutions.

A tangible mission

SCW Systems had a good problem on their hands — explaining the impact of multiple proven, efficient, and successful climate technologies. An even bigger challenge? Translating technical jargon into tangible, compelling stories.

Through deep research, interviews, and on-site workshops, we were able to understand not only their technology, but their vision. Our collaborative process led us to a powerful new core message: Bend the carbon curve towards zero.

This optimistic, inviting message captured the bold vision of the SCW Systems team and brought infectious enthusiasm to the forefront.

Elegance meets complexity

We knew that SCW Systems deserved a brand identity that represented their powerful, yet elegant climate solutions.

Together, we developed a logo based off of the symbols of a new dawn, the sun peaking over the horizon. This optimistic, forward-looking logo was paired with a carefully selected set of colors that strike a balance between a clean, technological feel and a warm, human element.

Finally, we created a photographic style that emphasizes the warmth and trust that one feels when interacting with the human team. By adding a hint of the distinctive brand color, New Dawn, to each photo, we add optimism and a human touch.

Putting it in motion

At Momkai, we thrive on translating complexity into simplicity. For SCW Systems, that meant putting their technologies in motion.

We worked with their product teams to develop a series of engaging, motivating videos that explain both how their products work, and why they're so crucial to our collective climate future.

Through an engaging, infographic style, paired with bright, bold imagery, we were able to translate the new brand identity into a motion language that captures attention and educates the viewer along the way.

A new online home

Finally, we brought the entire brand together in a new online home, developed with our favorite no-code/low-code tool, Webflow.

We developed a streamlined UX that guides visitors where they need to go, and a focused, clean UI that highlights the best of SCW.