A concrete brand core
The Can Do Company team helps businesses through moments of transformation, like re-envisioning a product line or restructuring a team. Moments like these can be daunting, and require a nudge, or even a push, to see them through.
That’s where The Can Do Company stands out. They inspire their clients to be bold, to be daring, to get change done. We worked with their team to capture these brand attributes in a concrete brand strategy and messaging matrix.
Using a bold, conversational tone, we conveyed their vibrant, sincere, and certain brand personality, while letting future clients know they would have a strong, expert partner by their side.
A powerful icon, check
Every change starts with a first step — a first to do, checked off. That’s why we leveraged the power of the checklist as the root of the new visual language for The Can Do Company.
For the icon, we grouped multiple checkmarks around a central point of focus, creating a vibrant burst of energy and highlighting action. We paired this icon with a practical, bold, and energetic wordmark that can be used across platforms and assets.
Putting change in motion
Change is constant, in business and in life. The Can Do Company brings calm and focus to their clients in the midst of change.
We symbolized those values by putting their visual language in motion, using a consistent, calm cadence. Their checkmark sweeps across the screen like a dancer, fully in control and with focus.
Colors that signal go time
We crafted a vibrant, energetic palette rooted around Bright Green, the universal symbol of 'Go.' This shade brings positive momentum, and injects freshness and growth into the visual identity. It’s a perfect complement to the primary color of Dark Teal, creating a bold contrast that highlights an adventurous essence.
