Universiteit van Nederland is a Dutch science media organisation that turns complex academic research into videos, podcasts and events people want to watch, hear and share. By now, their videos have been watched over 120 million times, and half a million people tune into their podcast every day.
But a view is not a relationship. Universiteit van Nederland needed the confidence and language to build one, and Momkai helped them find both.
Reaching an audience of millions
Universiteit van Nederland was founded on the belief that science shouldn't be hidden in classrooms, accessible only to the lucky few. Under director Maurice van Wordragen and editor-in-chief Merijn Doggen, they built a content machine with the scientific integrity of a university and the reach of a media company. Videos, podcasts and lectures earned their audience the hard way, through quality and consistency.
But as the organisation grew, the team kept its focus on content and overlooked the brand. Corporates, universities and media partners didn't know how to work with Universiteit van Nederland, and individual supporters were never asked to play a part in the mission to make science accessible to all.
Turn your curiosity back on
Before we touched a single pixel, we dove deep into the core of Universiteit van Nederland. Through interviews and strategic sessions we landed on ‘turn your curiosity back on’, an explicit call to action that pairs nicely with their overall mission.
The line gave us a clear visual cue to work with. We designed the entire manifesto page around switches, visual toggles that flip as you move through their principles, and rebuilt the full website from structure to copy in a low-code environment.
A destination for organic growth
A dedicated platform for partners and collaborations, helped Universiteit van Nederland translate their services for academic and commercial partners. Partner enquiries have grown organically without a big campaign.
For the first time, the new brand strategy gave the team the confidence and language to ask their audience to invest in equal access to scientific knowledge. Individual donations are adding up, averaging €15 a year, helping the organisation get closer to their end goal.
UvNL & Momkai
With over 120 million views, 500,000 daily podcast listeners, and a growing portfolio of events and partnerships, Universiteit van Nederland set the standard for what science communication can be.
Momkai has been Universiteit van Nederland's strategic and creative partner across brand, web, and narrative, helping them build the relationship with their audiences that the content had earned all along.
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